The American weekly magazine THE NEW YORKER debuted in 1925. Founding publisher Harold Ross aimed to create a more sophisticated humor magazine than was available at the time, and, from the outset, it included essays, journalism and fiction. Published content in the magazine has long been the ambition of emerging poets, prose stylists and cartoonists and The New Yorker continues to sustain strong circulation in an age of declining periodical viability. Though it has changed in various ways in 97 years, The New Yorker remains largely and reliably the same, retaining its typography, artwork, covers, and such reader favorites as “The Talk of the Town” and “Goings on About Town”.